Part 2: Promoting Your Book Blog Across Social Media

Social media helps boost discoverability—share your blog content across channels.

This is Part 2 of a 5-part series on modern book blogging, updated for 2025.

← Read Part 1: Book Blogging Today – Why It's More Than Just a Website

Now that your blog is live and your first few posts are out in the world, it's time to start thinking about discovery.In Part 1, we talked about setting up your space and finding your voice. But even the best reviews won't get seen if you're only relying on organic blog traffic. To grow your readership, visibility needs to be intentional—and social media is where it begins.

Why Social Media Matters

Most new readers aren't discovering blogs through Google anymore—they're scrolling through TikTok, Instagram, or Pinterest. If you want your book blog to grow, you need to go where the readers are.

Pick Your Platforms Strategically

You don't need to be everywhere. Choose one or two platforms that suit your content style and comfort level. Here's what to consider:

• Bookstagram: Ideal for visuals, shelfies, and stories that showcase your style.
• BookTok: Short, conversational videos work best—even without fancy edits.
• Goodreads: A must-have for review visibility and connecting with fellow readers.
• Pinterest: Quietly powerful for driving long-term traffic through evergreen pins.

A simple visual guide to where and how to start promoting your book blog.

What to Share (Besides Just Links)

Dropping a blog link isn't enough. Your content should spark curiosity, start conversations, and reflect your personality. Try:

• Quote cards: Design graphics using your favorite lines from books.
• Mini reviews: A visual recap or punchy paragraph summarizing your take.
• Behind-the-scenes: Share your TBR pile, annotating habits, or reading space.
• Interactive posts: Polls, "this or that" games, or reading challenges boost engagement.

Example of a Pinterest-style layout you can use to repurpose blog content for social media.

Cross-Promote With Intention

Think of social content as the teaser and your blog as the deep dive. Here's how to drive traffic across platforms:

• Post a teaser or quote image on Instagram with "link in bio" directing to your blog.
• Create a TikTok or Reel with a quick review, then mention the blog post for more.
• Pin blog headers and list graphics to Pinterest boards with clear calls to action.
• Share shortened reviews on Goodreads and include a blog link for full context.

Track What's Resonating

Let your readers guide you. Use built-in analytics to monitor what posts get traction—likes, saves, shares, and link clicks. Over time, you'll refine your strategy based on what performs well.

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FAQ: Making Social Media Promotion Work for You

• Do I need to use every social platform? Not at all. Choose one or two that feel manageable and enjoyable.
• What if I'm not comfortable on video? Stick with platforms like Pinterest, Goodreads, or Instagram Stories where visuals or text shine.
• How often should I share? Once or twice a week is a solid start. Consistency builds trust, not overload.
• Can I repost the same content? Yes! Just tweak the caption or image to give it a fresh feel on each platform.

Keep the momentum going—your readers are waiting to hear from you.

Next in the Series: Part 3: Monetizing and Scaling Your Book Blog – Learn how to earn income through affiliate links, sponsorships, and smart content planning. Coming next Sunday!