My Dream Bookstore Led Me to Bookshop.org

Every reader has a bookstore they carry in their heart. Mine? It’s called Autumn Moon.

When I close my eyes, I see it so clearly — my dream bookstore, Autumn Moon. A cozy, renovated old home where each room has its own genre. The children's room is painted with whimsical murals and has tiny chairs for little readers to curl up in. The kitchen smells like fresh pastries and good coffee, ready for lunchtime visitors. There's a fairy-lit patio out back, perfect for book club nights where the wine flows as easily as the conversation. Every shelf holds the kind of books you can't wait to recommend, and every corner is an invitation to linger.

Peek inside Autumn Moon Bookstore — Reading Rooms & Café

Front Exterior

Kitchen Café

Children’s Section

Romance Section

I borrowed the name ‘Autumn Moon’ from one of my favorite romance authors — I'm fairly sure it was Debbie Macomber, though it could have been Nora Roberts or Jill Shalvis. The truth is, I don't remember the exact book as much as I remember the feeling. One chapter, one fictional shop, and I was smitten. That’s the magic of romance novels — they don’t just tell love stories, they plant dreams that can stick with you for years.

When Reality Stepped In

Somewhere between dreaming and doing, the book world changed. Amazon and Kindle made reading more accessible and affordable than ever — and I'll admit, I clicked “Buy Now” more times than I can count. I loved the instant gratification and the ability to carry a whole library in my bag. But with every convenient download, I felt something slipping away — that moment of discovery when you spot an unfamiliar title on a bookstore shelf, or when a bookseller presses a novel into your hands saying, “I think you’ll love this.”

Finding a Way to Keep the Dream Alive

A few years ago, I stumbled on Bookshop.org. It felt like a lifeline to that dream. Here was a way to support independent bookstores, even if I couldn't open Autumn Moon myself. I could still handpick titles for other readers — and every purchase would help keep real bookstores in business. My first order wasn't just about the book in the mail; it was about the satisfaction of knowing my click made a difference.

Amazon vs. Bookshop.org – My Honest Take

Let’s be real: Amazon has speed and selection nailed down. If I need a book tomorrow, they'll make it happen. But Bookshop.org has something Amazon can't package and ship — community. They have curated lists, the quiet pride of helping indies thrive, and a shopping experience that feels more intentional. I use both, but when I can, I choose Bookshop.org because it's a small way to keep the spirit of Autumn Moon alive.

• Shipping: Amazon Prime often delivers in 1–2 days; Bookshop.org typically takes 3–5 business days. Free shipping over $10 makes it easy to bundle.
• Pricing: Amazon can be a dollar or two lower on some bestsellers; Bookshop.org often matches big retailers, and the difference helps keep bookstores open.
• Discovery: Bookshop.org’s curated lists feel like a trusted bookseller guiding you; Amazon’s recommendations can feel purely algorithmic.
• Experience: Amazon is efficient and transactional; Bookshop.org feels like browsing a thoughtfully arranged shop where lingering is part of the joy.

Here’s a real example. I was looking for Sharon Sala’s Bad Seed (Jubilee Kentucky #4). Amazon had the paperback for $6.58 (Kindle $6.25), while Bookshop.org listed it at $9.99 — about $3.40 more. I chose Bookshop.org anyway, and I’m glad I did, because browsing their “If you liked this…” collection led me to Lori Foster’s The Guest Cottage. Amazon showed the Kindle at $8.54; Bookshop.org’s ebook was $16.11 — nearly double. But that browsing experience introduced me to an author who’s now a new favorite. Sometimes the extra few dollars buys discovery you didn’t know you were missing.

Why It Matters More Than You Think

We’ve lost many independent bookstores since 2000. But it’s not just about numbers — it’s about what happens when these spaces disappear. We lose the staff member who remembers you love historical fiction and saves recommendations. We lose the community bulletin board where local book clubs meet. We lose author readings where you might discover your next favorite writer. We lose spaces where book lovers can simply be together.

Here’s the encouraging part: bookstores with community support are thriving. Platforms like Bookshop.org have sent tens of millions of dollars to independent bookstores, proving that when readers make intentional choices, real change happens. Every time someone chooses to shop indie-friendly platforms, they’re voting for a future where places like Autumn Moon can still exist.

What’s In It for You as a Reader

Supporting independent bookstores isn’t just about doing good — it’s about getting more as a reader. Bookshop.org offers gift cards (perfect presents for the book lovers in your life). The curation factor is real: while algorithms know what you bought, a great curator knows what makes a book special. Indie stores champion debuts, host author events, and elevate diverse voices — your purchase supports an entire literary ecosystem, not just one corporation.

There’s something different about discovery on Bookshop.org. Instead of algorithmic loops, I find myself exploring lists made by actual bookstore owners and fellow readers. Last year, a curator’s “Cozy Mystery Gems” list introduced me to three authors I’d never heard of — and now I pre-order them religiously.

Gift Cards: Perfect for the Book Lovers in Your Life

Bookshop.org gift cards make wonderful presents and are incredibly flexible. You can choose any amount from $10 to $1,000, and they never expire with no hidden fees. Here's what makes them special:

• They're digital and instant — perfect for last-minute gifts
• Fully customizable — add the recipient's name and a personal message
• Scheduled delivery — have them sent on a specific date like a birthday
• Support your chosen bookstore — when someone redeems a gift card from my store, I get credit for their purchases (they can also choose another indie)

The only limitation is that gift cards can't be used for ebook purchases — they're for physical books only. But honestly, there's something special about giving someone the gift of a physical book to hold and treasure.

Purchase Bookshop.org Gift Cards

Note: Bookshop.org gift cards are only valid at bookshop.org and must be sent to a valid email address. Affiliate link — I earn a commission on gift card sales.

And because I know many of you share this dream, tell me — what would your bookstore be called?

💝 One lucky commenter will win a $25 Bookshop.org gift card to start building their own dream library!

Winner will be announced here and contacted by email on September 2, 2025.

a Rafflecopter giveaway

Giveaway Terms: This giveaway is open to U.S. residents only. Bookshop.org gift cards are valid only at bookshop.org and can be redeemed for physical books shipped within the United States. Gift cards cannot be used for international shipping or for ebook purchases. Winner will be selected randomly and notified by email.

Your Invitation

If you've ever dreamed of your own bookstore, or just miss the magic of browsing in person, I'd love to have you visit my curated Bookshop.org lists. You'll find romance picks, book club favorites, and seasonal reads — all with that same heart and care I'd put into the shelves of Autumn Moon.

📚 Shop My Bookshop.org Store
Affiliate disclosure: I earn a small commission if you purchase through my link, and a portion also supports indie bookstores.

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